2020 has been quite a year so far, hasn’t it. i don’t know about the rest of you, but it’s been feeling a bit like a rollercoaster to me, and there seem to have been a awful lot of downs and not so many ups. we’re all just muddling through as best we can, and i think that’s sometimes the best we can hope for.
as we all adapt to the ever-changing state of things, there have been a few unintentionally hilarious moments (often in the category of “laugh so you don’t start crying”), and one of those for me has been an amusement park in Japan accidentally creating what a lot of folks have called the motto of 2020. when they reopened in June with some new measures in place to reduce the risk of COVID transmission, the Fuji-Q Highland amusement park near Tokyo posted a youtube video requesting that you avoid screaming on rides (loud vocalising creates droplets which are responsible for COVID transmission), but instead, asking that you “scream inside your heart”.
that phrase summed up the year so far for so many people; regardless of what’s happening around us, the mundanity of life goes on. we still need to work, to make dinner, to care for children or pets or each other, to mow the lawn and walk the dog and pay the bills and so on and so on; all while trying to get to grips with the fact that the world around us is in chaos. and i think that to a certain extent, we’ve all been screaming inside our hearts for many months now.
as a yarn-dyer (and even before i started doing this full-time – or maybe why i started doing this full-time), i think in colour. odd phrases, song lyrics, things i see and hear, they all get translated into colours and colour combinations, and this was definitely a phrase that stuck with me and that i needed to capture. i had a mental image of what i wanted to get with the colours, and did a lot of experiments before i hit what i had in mind. and somehow without realising it, what i ended up with was the colours used in the famous Edvard Munch painting “The Scream”.
so here’s the newest colourway in the OMA range, “scream inside your heart”. forget whatever Pantone says – this is definitely the colour and the motto for 2020. it’s a complex, layered, swirling mix of blues, greens with touches of yellow and rust; chaotic but beautiful.
the first batch is available in the web shop just now on the superwash merino 4ply base, and will be rolled out across all bases soon!